List of products by brand Jorge Lawerta

Jorge Lawerta partner of Balneario La Alameda


Lawerta was born in Valencia in 1983. As a very young boy he begins to devour colored pencils. Also he illustrates the Christmas card for his nursery school at five years old.  At ten years old, during a soujourn in the United States, he illustrates the school’s yearbook.

Over the years he had  the imperative need to find a stable job and a fixed salary.  Because of that, he changed the pencils and the paper by the mouse and the Illustrator. He spent four years he works in agencies such as Culdesac ™ (VLC) or GlobalWorks (NYC). But, soon, he discovers that this is not his realm.

Later in 2011, he decides to place focus on his true vocation. This is why he moved away from the world of branding, claims and presentations. After four years working between Valencia and New York he decides to start his career as an illustrator.  He travel to one of his favorite cities: Buenos Aires. He find himself there without a job and without a portfolio.

However he starts generating work and finds Buenos Aires a great source of inspiration.

For example, one project on the city´s different neighborhoods. In addition to another on the country´s soccer teams.

Consequently this granted him the opportunity to embark on his first two illustration projects. Firstly cover for the El País supplement “EP3 Temptations”. Secondly  a poster for the American sports channel ESPN. After that, he begins to work for various Spanish and international clients.

With a simple yet colorful style, using a concise color palette and a straight forward style Jorge Lawerta seeks to transmit the maximum with the minimum.

His work has always been linked to topics such as soccer, music, Buenos Aires … 

On the other hand  we find his personal work. He has held 2 individual exhibitions


Jorge Lawerta has worked with clients such as:

 Berluti, Estrella Damm, FIFA, Mahou, Nautalia, Citadelle, Miller Lite, La Quiniela … among many others.